Graphic Design

Logos

Sierra Youth Chorus

The visual identity for the Sierra Youth Chorus is a masterclass in thematic integration, blending the rugged majesty of a mountain range – symbolizing the local Tuolumne County region – with the fluid grace of choral music.

Step of Faith Music

The Step of Faith Music logo utilizes typographic hierarchy and symbolic minimalism to project a premium, contemporary image. The design features an intentional layering of textures, contrasting an organic teal brushstroke—representing the mountains and valleys of life—against clean, modern typography. The white font set against a high-contrast black background symbolizes light in the darkness, creating an identity that is both professional and evocative.

Step of Faith Music - Transparent Backing

This version of the Step of Faith Music logo features a transparent background, showcasing our commitment to providing flexible assets that integrate seamlessly into any digital or print layout.

Jacobs Ladder Media

Our very own logo was created in-house and reimagines Jacob’s “Ladder” – also translated “Stairway” –  as a spiral staircase of piano keys. This represents our core values, creative roots birthed in original music, and divine promises.
Set against our branded background—a silhouette generated from a local mountain range beneath a serene, light blue sky—the design bridges our natural roots with high-level artistic ambition

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Graphic Elements

Cover Art Photography

In this cover art, we transformed raw photography into a poignant visual narrative for the 1-hour worship piano instrumental release Alone With God
Jacobs Ladder Media took an original photo of the artist’s hands playing an old upright piano—with the lid open to reveal the intricate inner hammers and strings—and reimagined it as a high-contrast black and white masterpiece.
By applying professional photo editing and a clean, reverent text overlay, we created a cover that reflects the intimate and meditative nature of the music. This design serves as a prime example of how we bridge the gap between organic performance and polished digital distribution.

Cover Art to Thumbnail Image

This project highlights the strategic adaptation of brand assets for multi-platform use. Jacobs Ladder Media created the original song release cover art for the  distribution of Already Won by Step of Faith Music on major music streaming platforms. That cover art was then optimized for the thumbnail published with the lyric video on YouTube. By adjusting the composition to fit a 16:9 widescreen ratio and ensuring the visual hierarchy remains impactful at smaller scales, we created a media asset that maintains brand consistency across streaming and video platforms.

Collaborative Album Art

This project highlights our collaborative design process at Jacobs Ladder Media. Starting with an original image provided by the music artist, we performed photo editing and added custom graphic elements to create high-impact cover art for the the release of the single Perfect Creator on major music streaming platforms.

Album Cover Art Reimagined

We created this reimagined album cover to accompany a newly remastered release of the Winds of Change album by Lively Stone Music. The artwork pays homage to the original cover while elevating the visual narrative through modern digital techniques.

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Web Design

Professionalism meets  personality

Creating synergy between brand identity and content strategy.

First Impressions That Last

Who says professional has to be beige? For tanyasimpson.com, we combined vibrant tones in an aesthetically pleasing way that commands attention without overwhelming the senses. The result is a high-energy digital entrance that proves bold color choices, when handled with precision, create a sophisticated and unforgettable brand identity.

Content Clarity

A great blog should be as easy to browse as it is beautiful to look at. For this blog page, we implemented a clean grid layout that gives every post its own space to shine. By organizing content into a structured, visual matrix, we ensured that visitors can quickly scan topics and find exactly what they’re looking for. It turns a simple list of articles into an inviting gallery of ideas.

Stefanie and the team at Jacobs Ladder Media were creative and provided great suggestions. They took the time to listen and work with me to make sure I got exactly what I wanted, while also guiding me in areas where they had in-depth knowledge.

 – Tanya Simpson
Executive Coach | Best-Selling Author

Launch a Polished Site

Website Revitalization & SEO Strategy

VIEW LIVE SITE

We transformed the digital presence of Northern California’s premier cover band by polishing their existing Wix platform into a high-performance marketing tool. We integrated high-resolution professional imagery and brand-consistent design elements to create a cohesive, high-energy visual identity. By strategically placing clear calls-to-action throughout the site, we streamlined the booking process and enhanced the user journey.

The results were immediate and measurable. Within 30 days of the relaunch, the site saw a 47% increase in unique viewers, a 26% boost in average session duration, and a staggering 700% increase in clicks from Google searches.

Dynamic Media

For the media hub at theessentialsband.com/media, we implemented a “video-first” strategy to instantly communicate the band’s high-octane energy. Jacobs Ladder Media produced the featured promo videos, utilizing audio recorded directly from the mixer and blending it with captured ambient sound, to achieve a polished, “front-row” live feel that resonates with potential clients.

By optimizing these assets for fast load times without sacrificing resolution, we created an experience that invites viewers to stay longer—contributing to a 26% increase in average session duration.

Event Management

We developed a comprehensive Events & Performance Archive page at theessentialsband.com/liveevents

This section serves a dual purpose: providing fans with a real-time calendar of upcoming 2026 dates while showcasing a consistent history of performances throughout the Mother Lode and beyond, building immediate credibility for the band.

This commitment to fresh, updated content has been a key driver in the 47% increase in unique viewership.

"All Roads" Navigation

We designed the user experience with a single goal in mind: making it effortless for fans and talent seekers to get in touch via theessentialsband.com/contact

Rather than leaving the booking process to chance, we integrated “brand-matching” call-to-action (CTA) buttons throughout every page. Like a perfectly timed encore, every path on the site is designed to lead back to the Contact & Booking Hub, turning casual viewers into active inquiries by making “the next step” the easiest one to take.

A Living Portfolio: Built by Us, for Us

If you want the ultimate proof of our craft, you’re looking at it. This website—along with the Jacobs Ladder Media logo and brand icon—was built entirely in-house. We treated our own brand with the same “no-fear” approach to color and structured design that we bring to our clients.

We don’t just build websites; we build cohesive identities that feel as good as they look.

Ready to elevate your brand? Reach out for help building customized visual assets tailored just for you.

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